Work Portfolio of Jasdev
Includes work done at companies, freelance, and personal projects
BookMyShow
- Mumbai, India
- Apr 2019 - Feb 2021
- 8 case studies
BookMyShow Stream: Buy & rent online movies
BookMyShow • 2020 • UI UX & Strategy
From cinemas to your phone, laptop and TV — we designed the online movies experience for millions of BookMyShow users.
▲ Phenomenal first day sales of tenet and wonder woman
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BookMyShow Buzz: Daily Entertainment Titbits
BookMyShow • 2020 • UI UX & Strategy
After more than 10 years, we pivoted parts of the platform from transaction-only to content-hybrid during COVID-19 for additional source of revenue via ads.
▲ Time on app by 300%, stickiness from 2% to 4%
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BookMyShow • 2019 • UI UX & Strategy
Rethought & redesigned the Ratings & Reviews core platform – conducted research, added new touch-points, introduced hashtags as a way for quick review.
▲ Rating:Review by 300%, Time on task reduced 83%
BookMyShow • 2019 • UI UX Strategy, A/B testing
Lots of usability testing and war-room experiments. Ran A/B experiments & optimised the existing platform.
▲ CTR from 25% to 76%, Retention ++
Rethinking the BookMyShow Confirmation Screen
BookMyShow • 2019 • Visual Design, Mockups, UI UX & Strategy
Re-designing the confirmation screen of India’s biggest movie ticket booking platform
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User experience for U2 Jousha Tree Tour
BookMyShow • 2019 • UI UX & Strategy, CX
The landing page user experience for U2 Jousha Tree Tour’s 60,000+ attendees in Mumbai, India
Re-designing the WhatsApp Ticket that's sent to 15M+ users per month
BookMyShow • 2019 • UI UX & Strategy
Rethought & redesigned the Ratings & Reviews core platform – conducted research, added new touch-points, introduced hashtags as a way for quick review.
▲ Rating:Review by 300%, Time on task reduced 83%
Read case study ➔
BookMyShow • 2019 • Conference
Here are the top 10 things that I learned.
StarClinch
- Delhi, India
- 2018
- 2 case studies
Re-designing StarClinch from the ground up
StarClinch • 2018 • UI UX & Strategy, Automation
Redesign of India’s biggest Artist & Entertainer booking platform.
New UX strategy & redesigned SEO-friendly website increased traffic and conversions from 40 to 100+ per day. Improved team’s efficiency by 2x. Improved TAT by 30%.
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StarClinch • 2018 • UI UX & Strategy, Chatbot
No ‘Hello from the other side’.
Insights from building a conversational lead capture form at StarClinch.
Freelance
- Remote work for global clients
- 3 case studies
viveckpkumar.me
Singapore • 2021
Responsive website design for personal website.
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LetZdance
Singapore • 2020
Product design for online dance booking website.
EaglesHunt
India • 2020
Responsive website for Human Resources company
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viveckpkumar.me
StarClinch • 2018 • UI UX & Strategy, Chatbot
Description WIP
Personal Projects
- Projects just for fun
- 4 case studies
Coughsneeze.org
India • 2020
Description WIP
India • 2020
Automated music genre classification using machine learning
Kind words by bosses, peers & clients
Let me help you
Covers User Interface, User Experience and Product Design of websites, mobile applications, SAAS products, e commerce stores and more.
“Design strategy is actually Business Strategy in disguise.”
Design strategy applies the tactical thinking of a business strategy to the needs of the user in order to create the most effective product.
Get your own website, blog, or store online super-fast, and start your journey towards more customers and money.