From cinemas to your phone, laptop and TV — we designed the online movies experience for millions of BookMyShow users.
▲ Phenomenal first day sales of tenet and wonder woman
After more than 10 years, we pivoted parts of the platform from transaction-only to content-hybrid during COVID-19 for additional source of revenue via ads.
▲ Time on app by 300%, stickiness from 2% to 4%
To promote our STREAM product, we did a year-end roundup of users’ journey with BookMyShow till now. Millions of eligible users saw their data summary presented in a visually sexy way.
Lots of usability testing and war-room experiments. Ran A/B experiments & optimised the existing platform.
▲ CTR from 25% to 76%, Retention ++
Made the ticket easily and quickly scannable at the entry gate of the cinema, and made it quicker to find your seats in the dark.
Re-designing the confirmation screen of India’s biggest movie ticket booking platform
The landing page user experience for U2 Jousha Tree Tour’s 60,000+ attendees in Mumbai, India
Redesign of India’s biggest Artist & Entertainer booking platform.
New UX strategy & redesigned SEO-friendly website increased traffic and conversions from 40 to 100+ per day. Improved team’s efficiency by 2x. Improved TAT by 30%.
Product design for online dance booking website.
Responsive website for Human Resources company
“Design strategy is actually Business Strategy in disguise.”
Design strategy applies the tactical thinking of a business strategy to the needs of the user in order to create the most effective product.