From cinemas to your phone, laptop and TV — we designed the online movies experience for millions of BookMyShow users.
▲ Phenomenal first day sales of tenet and wonder woman
After more than 10 years, we pivoted parts of the platform from transaction-only to content-hybrid during COVID-19 for additional source of revenue via ads.
▲ Time on app by 300%, stickiness from 2% to 4%
Lots of usability testing and war-room experiments. Ran A/B experiments & optimised the existing platform.
▲ CTR from 25% to 76%, Retention ++
Re-designing the confirmation screen of India’s biggest movie ticket booking platform
The landing page user experience for U2 Jousha Tree Tour’s 60,000+ attendees in Mumbai, India
Rethought & redesigned the Ratings & Reviews core platform – conducted research, added new touch-points, introduced hashtags as a way for quick review.
▲ Rating:Review by 300%, Time on task reduced 83%
Here are the top 10 things that I learned.
Redesign of India’s biggest Artist & Entertainer booking platform.
New UX strategy & redesigned SEO-friendly website increased traffic and conversions from 40 to 100+ per day. Improved team’s efficiency by 2x. Improved TAT by 30%.
Responsive website design for personal website.
Product design for online dance booking website.
Responsive website for Human Resources company
“Design strategy is actually Business Strategy in disguise.”
Design strategy applies the tactical thinking of a business strategy to the needs of the user in order to create the most effective product.