I am Singh. Jasdev Singh.

My Journey From Engineer ➝ Designer

It started with my grandfather, a curious soul who fixed things with bare hands and big heart. I watched him turn everyday problems into quiet inventions, and somewhere along the way, I caught the bug.

From cloth clips to code, I grew up asking how things work. That curiosity led me to a degree in computer science, a few early stints in front-end development, and then - inevitably - into design. But not just “make it look pretty” design. Real design. Systems. Outcomes. Stuff that ships.

A few years in, I landed at BookMyShow, where I got a crash course in product complexity, user behavior, and what it really takes to build at scale. I worked across teams, ran experiments, designed systems, and shipped features used by millions. That’s where my love for designing things that work really took off.

Then came the builder era.

I joined Cashew Designs as the founding designer, a lean remote studio that delivered 15+ global projects across AI, Web3, and SaaS. We hit 8-figure INR revenue in our first year, and I led design from the front - owning product UX, MVP launches, landing flows, audits, and design systems.

Today, I publish my experiments with design and AI under the banner of singh.am.

Do you have a project where I can help, or a job where you see me making 10x impact? Let’s get our conversation started…

What I do

Exceed expectations

Obsess over details

Value relationships

Do the impossible

Expect creativity

Make things

High-five

Hustle

Party

What I don't

Sacrifice quality for profit

Impossible deadlines

Work late/weekends

Lose at PUBG

Work for free

Resist cake

Outsource

Egos

Fax

BookMyShow

Movies, TV, Gossip and Ratings for millions of Indian consumers

Entertainment

Mobile App

Design System

B2C

Co-designed Stream TVOD platform’s movie synopsis and video player; pivoted Buzz to a content-ad hybrid; revamped Ratings and Reviews with hashtags.

Cashew Designs

Feb 2021 – June 2025 (4y 4m)

Building SaaS, web3, blockchain, NFT, and AI solutions globally, scaled to 8-figure INR revenue in year one, leading 12+ projects, with 20K+ Dribbble followers and 1M+ content impressions.

BookMyShow

Apr 2019 – Feb 2021 (1y 11m)

Co-designed Stream TVOD platform’s movie synopsis and video player; pivoted Buzz to a content-ad hybrid; revamped Ratings and Reviews with hashtags.

Freelance Gigs

Multiple years

Crafting innovative SaaS, web3, blockchain, NFT, and AI solutions for global clients, with a track record of scaling startups and boosting engagement through user-focused design.

I am Singh. Jasdev Singh.

Singh is the name. Design is the game.

singh.am

singh.am™ • Made with ❤️ in India