Pandemic driven design: Pivoting to content & ads when ticketing revenues were zero due to COVID-19.
After more than 10 years we change from a transaction only app to a hybrid app - with stories and other content forms.
Increased time on content by 300%, & stickiness to 4%. Ad monetization WIP.
2020 | Mobile, UX, StrategySee it live
Rethought & redesigned the Ratings & Reviews core platform - conducted research, added new touch-points, introduced hashtags as a way for quick review.
Increased rating:review ratio from 8% to 31%. 691% growth of hashtags within the reviews ecosystem.
2019 | Mobile, UX, StrategySee it live
Lots of usability testing and war-room experiments. Ran A/B experiments & optimised the existing platform. Improved click rates from 25% to 76%.
2019 | Product StrategySee it live
Part of hiring test. Re-designing the confirmation screen of India's biggest movie ticket booking platform
2019 | Visual Design, Mockups, StrategyRead case study
Redesign of India's biggest Artist & Entertainer booking platform.
New UX strategy & redesigned SEO-friendly website increased traffic and conversions from 40 to 100+ per day. Improved team's efficiency by 2x. Improved TAT by 30%.
2018 | Product UI/UX Strategy, AutomationRead case studySee it live