Jasdev Singh - Product designer

Hi, I’m Jasdev

I design experiences that bring you more customers and revenue

I specialize in Product + UX + UI design, research, and bridging the gap between designers & developers. Currently doing all of this at BookMyShow.

BookMyShow Buzz - Pandemic Driven Design

After more than 10 years, we pivoted parts of the platform from transaction-only to content-hybrid during COVID-19 for additional source of revenue via ads.

▲ Time on app by 300%, stickiness from 2% to 4%

2020 | Mobile, UX, Strategy

Case study coming soon See it live

BookMyShow Ratings & Reviews

Rethought & redesigned the Ratings & Reviews core platform - conducted research, added new touch-points, introduced hashtags as a way for quick review.

▲ Rating:Review by 300%, Time on task reduced 83%

2019 | Mobile, UX, Strategy

Read case study See it live

Optimizing Rewards at BookMyShow

Lots of usability testing and war-room experiments. Ran A/B experiments & optimised the existing platform.

▲ CTR from 25% to 76%, Retention ++

2019 | Strategy

Case study coming soon

Rethinking the BookMyShow Confirmation Screen

Part of hiring test. Re-designing the confirmation screen of India's biggest movie ticket booking platform

2019 | Visual Design, Mockups, Strategy

Read case study

Re-designing starclinch.com

Redesign of India's biggest Artist & Entertainer booking platform.

New UX strategy & redesigned SEO-friendly website increased traffic and conversions from 40 to 100+ per day. Improved team's efficiency by 2x. Improved TAT by 30%.

2018 | Product UI/UX Strategy, Automation

Read case study See it live

Conversational UI: Does it deliver?

No ‘Hello from the other side’.

Insights from building a conversational lead capture form at StarClinch.

2018 | UX Strategy, Chatbot

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Hike ft. Jasdev

My resume - structured like the Hike Messenger app.

2017 | Mobile Visual Design, Mockups

Read case study See prototype

Kind words

Hiring Jasdev at BookMyShow can certainly be qualified as one of the smartest hires of my career. He has all that any small or big design team needs. Understands code, a hustler, go-getter, and a great finisher.

Kedar Nimkar

Ex - Head of Design @ BookMyShow

I've worked with Jasdev on multiple projects and he was always understanding of developer and technical constraints. Would definitely recommend him for projects with lot of moving parts, where he's able to keep his head in the right place and deliver results.

Akshansh

Android @ BookMyShow

It was an absolute delight to work with Jasdev. Not often, would you come across a designer who exhibits the values of ownership and customer centricity. I would hire, re-hire him and re-hire him again. He is the best in here. Don't miss out on him.

Prasanna

CEO @ Letzdance

Final output of website turned out to be outstanding for our industry. We have been able to generate many eyeballs thanks to his neatly designed website.