After more than 10 years, we pivoted parts of the platform from transaction-only to content-hybrid during COVID-19 for additional source of revenue via ads.
▲ Time on app by 300%, stickiness from 2% to 4%
2020 | Mobile, UX, StrategyCase study coming soonSee it live
Lots of usability testing and war-room experiments. Ran A/B experiments & optimised the existing platform.
▲ CTR from 25% to 76%, Retention ++
2019 | StrategyCase study coming soon
Part of hiring test. Re-designing the confirmation screen of India's biggest movie ticket booking platform
2019 | Visual Design, Mockups, StrategyRead case study
Redesign of India's biggest Artist & Entertainer booking platform.
New UX strategy & redesigned SEO-friendly website increased traffic and conversions from 40 to 100+ per day. Improved team's efficiency by 2x. Improved TAT by 30%.
2018 | Product UI/UX Strategy, AutomationRead case studySee it live