I’m Jasdev – growth product designer.
Problems: I find them, define them, and solve them.
I specialize in UI/UX design for growth, research, and bridging the gap between designers & developers. Currently doing all of this at BookMyShow.
BookMyShow Buzz - Pivoting to Content
Pandemic driven design: Pivoting to content & ads when ticketing revenues were zero due to COVID-19.
After more than 10 years we change from a transaction only app to a hybrid app - with stories and other content forms.
Increased time on content by 300%, & stickiness to 4%. Ad monetization WIP.
2020 | Mobile, UX, Strategy
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BookMyShow Ratings & Reviews
Rethought & redesigned the Ratings & Reviews core platform - conducted research, added new touch-points, introduced hashtags as a way for quick review.
Increased rating:review ratio from 7% to 31%. 691% growth of hashtags within the reviews ecosystem.
2019 | Mobile, UX, Strategy
See it live
Designing a usable rating slider
3/5 is not equal to 60/100.
Researched and designed a new and easy way to enter ratings. Delight factor 100x 😉
2019 | Mobile, UX, Strategy
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Optimizing Rewards at BookMyShow
Lots of usability testing and war-room experiments. Ran A/B experiments & optimised the existing platform. Improved click rates from 25% to 76%.
2019 | Product Strategy
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Rethinking the BookMyShow Confirmation Screen
Part of hiring test. Re-designing the confirmation screen of India's biggest movie ticket booking platform
2019 | Visual Design, Mockups, Strategy
Read case studySee it live
Re-designing starclinch.com
Redesign of India's biggest Artist & Entertainer booking platform.
New UX strategy & redesigned SEO-friendly website increased traffic and conversions from 40 to 100+ per day. Improved team's efficiency by 2x. Improved TAT by 30%.
2018 | Product UI/UX Strategy, Automation
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Conversational UI: Does it deliver?
No ‘Hello from the other side’.
Insights from building a conversational lead capture form at StarClinch.
2018 | UX Strategy, Chatbot
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Hike ft. Jasdev
My resume - structured like the Hike Messenger app.
2017 | Mobile Visual Design, Mockups
Read case studySee prototype
When I'm not designing
Impossible List
An ever-evolving list of experiences that build up on each other. It helps others as well as yourself, and implores you to take action.
View my list
