jasdev singh picture

I’m Jasdev – growth product designer.

Problems: I find them, define them, and solve them.

I specialize in UI/UX design for growth, research, and bridging the gap between designers & developers. Currently doing all of this at BookMyShow.

BookMyShow Buzz - Pivoting to Content

Pandemic driven design: Pivoting to content & ads when ticketing revenues were zero due to COVID-19.

After more than 10 years we change from a transaction only app to a hybrid app - with stories and other content forms.

Increased time on content by 300%, & stickiness to 4%. Ad monetization WIP.

2020  |  Mobile, UX, Strategy

See it live

Dribbble Feed

Collection of my best visual design shots

See it on Dribbble

BookMyShow Ratings & Reviews

Rethought & redesigned the Ratings & Reviews core platform - conducted research, added new touch-points, introduced hashtags as a way for quick review.

Increased rating:review ratio from 7% to 31%. 691% growth of hashtags within the reviews ecosystem.

2019  |  Mobile, UX, Strategy

See it live

Designing a usable rating slider

3/5 is not equal to 60/100.

Researched and designed a new and easy way to enter ratings. Delight factor 100x 😉 

2019  |  Mobile, UX, Strategy

See it live

Optimizing Rewards at BookMyShow

Lots of usability testing and war-room experiments. Ran A/B experiments & optimised the existing platform. Improved click rates from 25% to 76%.

2019  |  Product Strategy

See it live

Rethinking the BookMyShow Confirmation Screen

Part of hiring test. Re-designing the confirmation screen of India's biggest movie ticket booking platform

2019  |  Visual Design, Mockups, Strategy

Read case studySee it live

Re-designing starclinch.com

Redesign of India's biggest Artist & Entertainer booking platform.

New UX strategy & redesigned SEO-friendly website increased traffic and conversions from 40 to 100+ per day. Improved team's efficiency by 2x. Improved TAT by 30%.

2018  |  Product UI/UX Strategy, Automation

Read case studySee it live

Conversational UI: Does it deliver?

No ‘Hello from the other side’.

Insights from building a conversational lead capture form at StarClinch.

2018  |  UX Strategy, Chatbot

Read case study

Hike ft. Jasdev

My resume - structured like the Hike Messenger app.

2017  |  Mobile Visual Design, Mockups

Read case studySee prototype

When I'm not designing

Impossible List

An ever-evolving list of experiences that build up on each other. It helps others as well as yourself, and implores you to take action.

View my list

Being a Toastmaster

Public speaking and leadership experiences from New Delhi, India

View