“Design strategy is actually Business Strategy in disguise.”
Design strategy applies the tactical thinking of a business strategy to the needs of the user in order to create the most effective product.
From cinemas to your phone, laptop and TV — we designed the online movies experience for millions of BookMyShow users.
▲ Phenomenal first day sales of tenet and wonder woman
After more than 10 years, we pivoted parts of the platform from transaction-only to content-hybrid during COVID-19 for additional source of revenue via ads.
▲ Time on app by 300%, stickiness from 2% to 4%