jasdev singh picture
Hi, I’m Jasdev
I design experiences that bring you more customers and revenue
I specialize in Product + UX + UI design, research, and bridging the gap between designers & developers. Currently doing all of this at BookMyShow.

BookMyShow Stream: Buy & rent online movies

From cinemas to your phone, laptop and TV — we designed the online movies experience for millions of BookMyShow users.

Phenomenal first day sales of tenet and wonder woman

2020  |  UX, UI, Strategy

Case study coming soonSee it live

BookMyShow Buzz: Daily Entertainment Titbits

After more than 10 years, we pivoted parts of the platform from transaction-only to content-hybrid during COVID-19 for additional source of revenue via ads.

Time on app by 300%, stickiness from 2% to 4%

2020  |  Mobile, UX, Strategy

Case study coming soonSee it live

BookMyShow Ratings & Reviews

Rethought & redesigned the Ratings & Reviews core platform - conducted research, added new touch-points, introduced hashtags as a way for quick review.

Rating:Review by 300%, Time on task reduced 83%

2019  |  Mobile, UX, Strategy

Read case studySee it live

Optimizing Rewards at BookMyShow

Lots of usability testing and war-room experiments. Ran A/B experiments & optimised the existing platform.

CTR from 25% to 76%, Retention ++

2019  |  Strategy

Case study coming soon

Rethinking the BookMyShow Confirmation Screen

Part of hiring test. Re-designing the confirmation screen of India's biggest movie ticket booking platform

2019  |  Visual Design, Mockups, Strategy

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Re-designing starclinch.com

Redesign of India's biggest Artist & Entertainer booking platform.

New UX strategy & redesigned SEO-friendly website increased traffic and conversions from 40 to 100+ per day. Improved team's efficiency by 2x. Improved TAT by 30%.

2018  |  Product UI/UX Strategy, Automation

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Conversational UI: Does it deliver?

No ‘Hello from the other side’.

Insights from building a conversational lead capture form at StarClinch.

2018  |  UX Strategy, Chatbot

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Hike ft. Jasdev

My resume - structured like the Hike Messenger app.

2017  |  Mobile Visual Design, Mockups

Read case studySee prototype

Kind words

Hiring Jasdev at BookMyShow can certainly be qualified as one of the smartest hires of my career. He has all that any small or big design team needs. Understands code, a hustler, go-getter, and a great finisher.
Kedar Nimkar
Ex - Head of Design @ BookMyShow
I've worked with Jasdev on multiple projects and he was always understanding of developer and technical constraints. Would definitely recommend him for projects with lot of moving parts, where he's able to keep his head in the right place and deliver results.
Android @ BookMyShow
It was an absolute delight to work with Jasdev. Not often, would you come across a designer who exhibits the values of ownership and customer centricity. I would hire, re-hire him and re-hire him again. He is the best in here. Don't miss out on him.
CEO @ Letzdance
Final output of website turned out to be outstanding for our industry. We have been able to generate many eyeballs thanks to his neatly designed website.
Director @ EaglesHunt

I can help you with

  • Mobile and web app designs

  • User research & usability

  • Design strategy

  • Design sprints

  • Automation of manual processes

  • WordPress sites & Shopify stores

When I'm not designing


An ever-evolving list of experiences that build up on each other. It helps others as well as yourself, and implores you to take action.

View my impossible list

I speak at Toastmasters

Public speaking and leadership experiences from New Delhi, India

View speeches

Let's chat

I’m currently open to new projects

Tap the round chat bubble on the bottom right