I’m a 0 → 1 product designer who turns complex ideas into launch ready products. Most products fail not because of engineering, but because the thinking behind the product experience is weak.
Product Design
Wireframes, interactable prototypes, and pixel perfect visual designs.
No-Code
Bridging the gap between dev and design, super-fast. Know HTML & CSS.
Shipping with AI
Proponent of AI tools. Use them in my workflow (like any 10x designer would).
Tools change every 6 months. Taste doesn't. I design from a strong point of view, then find the fastest path to make it real.
I don't stop at mockups. With no-code tools, AI, and dev fluency, I take products from idea to live. No handoff limbo.
Product, growth, motion, code, brand - I think across the stack. Over the last 10+ years, I've stopped seeing silos.
2025 -> Now
CatchUp: 60% of students were falling behind. We gave them a way back.
Most students don't quit because they're lazy. They quit because the backlog wins. So instead of pushing them back to a 1-hour lecture, we made it possible to catch up in minutes.
PW Store: A full e-commerce redesign. Migrating to Shopify in record time
Designed the whole Shopify storefront - PWnative brand, GoKwik's one-tap checkout, and a standardised creative system across the store. One experience. No seams.
Lock to Upgrade: The lock icon was doing its job. The wrong job.
Base plan students saw locks and learned to ignore them. Redesigned the icons to be colorful, descriptive, and worth tapping. Made a stitched narrative for upgrade journeys across the app.
2021 -> 2025
Six Sigma Sports: Sports Betting on the Blockchain
Eight projects across two years for a UK crypto sports betting platform — homepage, staking app, betting app, and more. Full design ownership from brand to product.
CZOL: One page. One coin. One shot.
Landing page for a Dubai-based memecoin with a tight brief and zero runway. Designed to convert on first impression. Paid partly in USD, partly in the coin itself.
Nibiru: A DEX people could actually use
Website and product UX for a Cosmos-based decentralized exchange. Took it from blank canvas to live product in three months — homepage, wireframes, UI, and design system.
EigenPrism: Five years making risk legible
Long-term design partner for a US-based catastrophe risk management platform. Covered the full stack — meetings, ideation, prototyping, UI, and design system.
2019 -> 2021
Stream: 15,000 movies. One experience.
Co-designed Stream, BookMyShow's TVOD platform. Owned the movie synopsis page and video player end-to-end — two of the most visited surfaces on the platform.
Buzz: From buy-and-leave to stay a while
BookMyShow was a transaction-only platform. Buzz changed that — pivoting it into a content hybrid with ad-tech integration and a reason for users to stick around. Time on app went up 300%.
Ratings: Read and write movie reviews in 10 secs (or less)
Most users dropped a star and left. The redesign introduced #hashtags to lower the barrier, rethought the review prompt flow. Rating-to-review ratio up 300%.
