
Hi, I’m Jasdev
I design experiences that bring you more customers and revenue
I specialize in Product + UX + UI design, research, and bridging the gap between designers & developers. Currently doing all of this at BookMyShow.

From cinemas to your phone, laptop and TV — we designed the online movies experience for millions of BookMyShow users.
▲ Phenomenal first day sales of tenet and wonder woman
2020 | UX, UI, Strategy
Case study coming soonSee it liveAfter more than 10 years, we pivoted parts of the platform from transaction-only to content-hybrid during COVID-19 for additional source of revenue via ads.
▲ Time on app by 300%, stickiness from 2% to 4%
2020 | Mobile, UX, Strategy
Case study coming soonSee it liveRethought & redesigned the Ratings & Reviews core platform - conducted research, added new touch-points, introduced hashtags as a way for quick review.
▲ Rating:Review by 300%, Time on task reduced 83%
2019 | Mobile, UX, Strategy
Read case studySee it liveLots of usability testing and war-room experiments. Ran A/B experiments & optimised the existing platform.
▲ CTR from 25% to 76%, Retention ++
2019 | Strategy
Case study coming soonPart of hiring test. Re-designing the confirmation screen of India's biggest movie ticket booking platform
2019 | Visual Design, Mockups, Strategy
Read case studyRedesign of India's biggest Artist & Entertainer booking platform.
New UX strategy & redesigned SEO-friendly website increased traffic and conversions from 40 to 100+ per day. Improved team's efficiency by 2x. Improved TAT by 30%.
2018 | Product UI/UX Strategy, Automation
Read case studySee it liveNo ‘Hello from the other side’.
Insights from building a conversational lead capture form at StarClinch.
2018 | UX Strategy, Chatbot
Read case studyMy resume - structured like the Hike Messenger app.
2017 | Mobile Visual Design, Mockups
Read case studySee prototypeAn ever-evolving list of experiences that build up on each other. It helps others as well as yourself, and implores you to take action.
View my impossible listPublic speaking and leadership experiences from New Delhi, India
View speeches