I’m a 0 → 1 product designer who turns complex ideas into launch ready products. Most products fail not because of engineering, but because the thinking behind the product experience is weak.
Over the last 10+ years I’ve worked with consumer apps, startups, and founders to design products that are usable, and built with strong craft.
Product Design
Wireframes, interactable prototypes, and pixel perfect visual designs.
No-Code
Bridging the gap between dev and design, super-fast. Know HTML & CSS.
Shipping with AI
Proponent of AI tools. Use them in my workflow (like any 10x designer would).
Tools change every 6 months. Taste doesn't. I design from a strong point of view, then find the fastest path to make it real.
I don't stop at mockups. With no-code tools, AI, and dev fluency, I take products from idea to live. No handoff limbo.
Product, growth, motion, code, brand - I think across the stack. Over the last 10+ years, I've stopped seeing silos.
CatchUp: 60% of students were falling behind. We gave them a way back.
Most students don't quit because they're lazy. They quit because the backlog wins. So instead of pushing them back to a 1-hour lecture, we made it possible to catch up in minutes.
PW Store: A full e-commerce redesign. Migrating to Shopify in record time
Designed the whole Shopify storefront - PWnative brand, GoKwik's one-tap checkout, and a standardised creative system across the store. One experience. No seams.
Lock to Upgrade: The lock icon was doing its job. The wrong job.
Base plan students saw locks and learned to ignore them. Redesigned the icons to be colorful, descriptive, and worth tapping. Made a stitched narrative for upgrade journeys across the app.
