StarClinch is India’s biggest Artist & Entertainer booking platform with a lot of A-list Bollywood celebrities onboard.
The aim of this project was to redesign the whole online product ground-up aiming to improve the UI and UX.
My role: Senior Creative Strategist
Team: CTO, Product Manager, Backend Engineer, Graphic Designer, Interns
Duration: 4 months
Skills used: User research, Visual Design, Mockups, Wireframes, US Strategy, Prototyping and testing
Tools used: NinjaMock, WordPress, WooCommerce, CSS, php, Integromat, Zapier
Poor products can be a barrier to a company’s success. Any why reinvent the wheel when we can use the best tools available out there to solve our problems.
A lower turnaround time is crucial for customer retention, and a CMS is needed in place for quicker updates to Artist profiles.
Without a system, it is impossible to give high user satisfaction and get increased revenue.